 Tomorrow! October 19 - 1 PM EDT
Measuring Offline Sales Conversions: The Power of Call Mining Speakers: Charles Laughlin, BIA/Kelsey; John Busby, Marchex
Register now! For years, advertisers have used web analytics to track and improve online advertising conversions. Many use call tracking to track the number of phone calls driven by their marketing campaigns. But how are advertisers measuring the conversions that occur on-the-phone? The short answer is they're not -- because until now it wasn't possible. This webcast looks at Call Mining, and how it will help marketers to measure online-offline conversions and improve advertising ROI and performance. Call mining is the latest technology that allows marketers to access valuable data from phone calls driven from their advertising campaigns. Using speech transcription and data mining technology, Call Mining enables advertisers to use call recordings and keywords to predict conversions. With call mining technology, advertisiers can analyze phone conversations to determine on-the-phone conversions, caller intent, and customer needs and pain points. In this webcast we'll cover: - The evolution of measuring phone calls
- Differences between call tracking and call mining
- How call mining can help marketers identify conversions
- Six keys to measuring on-the-phone conversions
Charles Laughlin, Managing Editor of BIA/Kelsey, will give an introduction to advertising analytics and how call mining is the next step in giving advertisers a complete view of their advertising performance. John Busby, VP of Advertising of Marchex Call Analytics will follow with a demonstration of how Call Mining works and how advertisers can use it to boost their overall sales and marketing ROI.
This webcast is sponsored by Marchex Call Analytics. Marchex Call Analytics delivers call tracking and analytics products and services to agencies and advertisers that enable them to fully measure and maximize their online and offline performance advertising results. | 
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